Reply To: Business using the Pierce Arrow name


Yes. We are now aware of this trademark matter and are discussing the potential impact of this particular use on the intellectual property rights acquired by the Pierce-Arrow Society over the years. “Pierce Arrow LLC” is a small business In Pawhuska, Oklahoma which started in 2018 and is a boutique that sells an assortment of clothing, jewelry, purses and other gift items.  Apparently one of the owners found a hubcap with Pierce Arrow on it and like the name so much that she used that name for her company.  That hubcap still hangs on the wall behind the cash register.  It appears that none of the items offered for sale includes the words Pierce Arrow imprinted thereon, nor is the inventory specifically directed toward owners of either new or old vehicles.  The name “Pierce Arrow LLC” has been registered with the Secretary of State in Oklahoma as a domestic limited liability company but most recently that registration has been listed as “inactive.”  Marc and I will continue to monitor this matter.