To be chosen as the creator of custom bodies for Pierce-Arrow chassis is a widely sought distinction...one that is contended for each year by the most famous designers and builders known to the fine art of modern coachcraft.

Thus signally honored this year is Le Baron, Incorporated.

Here is an organization dedicated to the highest expression of several admirable ideals. . . beauty, luxury, modishness, individuality. And that these several ideals may find constantly greater embodiment in a product of singular fineness Le Baron engineers and artists and craftsmen are in continuous collaboration.

Working only with materials of the world's choicest fabrication. . . whether these be of steel or silk, of silver or brocade. . . Le Baron is famed for knowing no compromise with whatever is final and authentic in fashion and in quality.

The result is that when people with an inborn appreciation of the world's finer things come into contact with Le Baron creations there is a response that is quick and spontaneous in its unreserved approval.

And it is further significant that with that most distinguished group known as "the Pierce-Arrow sort of people" the Le Baron appeal finds its warmest, most complete recognition and acceptance.